Sweat Equity, Soul Cycle, and the Slow Psychological Collapse of Anyone Who Clicked 'Join Class': A Taxonomy of Boutique Fitness Naming as Spiritual Warfare
Somewhere between 'Power Hour' and 'Resilience Ride,' the fitness industry stopped selling exercise and started selling a belief system. The class names got longer. The instructors got louder. The leaderboard got personal. And somewhere in a dimly lit studio that smells like eucalyptus and ambition, a grown adult is being told that their output metrics reflect their character.